-Project Description

MyChoize is a self drive car rental brand from the stable of ORIX - the Japan based global financial conglomerate. MyChoize was ORIX's first foray into the consumer market in India. We undertook the entire marketing communication exercise - right from creating the brand identity to strategising the launch campaign, and following it up with content marketing. The colours chosen for the brand (both its communication and identity) were intentionally kept yellow and black to showcase the company's strong roots in the chauffeur drive segment, and be a subconscious hint to the consumer about the 'taxicab' model.

  • Skills : Brand Consultancy, Graphic Design and Content Marketing
  • Release Date : 2016
  • Client : MyChoize

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